Corporate Event Trends: What’s New?

Discover the latest corporate event trends, from technology to sustainability, for improved engagement and ROI in 2024.

Corporate events are evolving at a rapid pace, driven by advancements in technology, shifting attendee expectations, and a greater emphasis on sustainability. In this blog, we’ll explore the latest trends shaping the corporate event landscape and provide insights on how to leverage them for your next event.

In-Person Events Rule, but Virtual is Here to Stay

In-person events remain the cornerstone of corporate event strategies. They offer unparalleled opportunities for engagement, networking, and interaction. Data indicates that 86% of event programs currently include in-person events, highlighting their importance for business-critical activities.

However, virtual and hybrid events continue to play a significant role, offering benefits such as:

Broader Reach: Virtual elements can extend your event’s audience beyond geographical limitations.

Flexibility: Attendees appreciate the option to participate remotely.

Sustainability: Virtual events have a smaller carbon footprint compared to traditional in-person gatherings.

Experience-First Events

Attendee expectations are higher than ever, pushing event organizers to create immersive and interactive experiences. This doesn’t necessarily mean extravagance but rather unique and memorable settings. Planners are increasingly looking for venues that offer a distinctive aesthetic.

Popular choices include:

• Convention Centres
• Restaurants
• Breweries
• Theatres
• Nightclubs/Bars
• Golf courses

Engaging with Audiences

With the overwhelming amount of content available, it’s crucial for events to captivate and engage attendees. Successful events in 2024 will focus on:

Compelling Content: Crafting engaging sessions and presentations.
Interactive Breakout Sessions: Providing opportunities for deeper engagement.
Wellness Spaces: Incorporating areas for relaxation and mental well-being.
Networking Opportunities: Facilitating meaningful connections among attendees.
Follow-Up Content: Offering webinars and on-demand content post-event to maintain engagement.

Accessible, Sustainable Events Reflect Brand Values

Modern consumers expect brands to demonstrate their commitment to social issues, including sustainability and diversity, equity, and inclusion (DE&I). As such, events must align with these values. Key considerations include:

Sustainability: Implementing eco-friendly practices and striving for net-zero goals.

Accessibility: Ensuring events are inclusive and accessible to all attendees.

Improve ROI through Cost Control

Managing event costs remains a top priority. With rising expenses, event planners are focusing on:

Cost-Saving Measures: Finding ways to reduce expenses without compromising on quality.

Budget Contingency: Allocating funds for unexpected costs.

Venue Flexibility: Choosing venues that offer cost savings while still delivering a great experience.

Possible tips for finding cost savings for your event:

• find a venue with an open catering policy
• find in-kind sponsors
• book off-peak days, times, and/or seasons
• book in advance to reduce your speaker fees
• watch out for hidden venue costs
• get an accurate headcount

Staying ahead of corporate event trends is essential for creating successful and impactful events. By embracing new technologies, prioritizing attendee engagement, and committing to sustainability, you can ensure your events stand out.

At E.L. Productions, we specialize in leveraging these trends to design and execute exceptional corporate events. Contact us today to learn how we can help you create unforgettable experiences for your organization.