Communications Strategist & Writer

This role develops the communication strategy for a program and writes the content that supports it. For a client, that means the messaging is being shaped intentionally from the start so attendees receive clear, consistent, and relevant communication throughout the experience. The role connects program objectives with audience engagement through thoughtful content planning.

This role is valuable when a client does not have the capacity to manage communications internally, or when the program requires a level of specialization that calls for dedicated strategic support. It is especially helpful for programs where attendee messaging needs to be coordinated across multiple touchpoints, audiences, or languages. In those cases, the role helps keep communication clear, timely, and aligned.

The mandate of the Communications Strategist & Writer is to strategically design the attendee communication journey and experience so there is strong engagement with the program content. That includes shaping the communication framework, setting the content direction, and writing the materials that bring the strategy to life. The role exists to ensure communications feel purposeful, consistent, and connected to the broader event experience.

The Communications Strategist & Writer aligns messaging with program objectives, builds the strategic content framework, and writes the communication pieces defined in the communications plan. They may also lead communication development for internal teams and support the overall attendee experience through clear content planning. In practice, they help make sure the right message reaches the right audience at the right time.

This role is accountable to the Program Manager, Executive Producer, and/or Creative Experience Director. They may also work with Comms Managers, writers, and coordinators to develop and distribute communications across the program. That structure matters because the communication strategy has to stay aligned with the larger event plan and creative direction.

A strong Communications Strategist & Writer has excellent written and verbal communication skills, strong content creation abilities, and the ability to adapt messaging for different platforms and audiences. They also need cultural sensitivity, strong customer service instincts, and the judgment to ensure messaging is appropriate across geographies and communities. The role benefits from someone who can balance strategy with practical writing execution.

The recommended experience is 7+ years, with added value from backgrounds in journalism, public relations, speech writing, or related communications work. The best candidates are usually people who understand how to shape message strategy and then turn that strategy into clear, audience-focused content. For more complex programs, deep communications experience can make a major difference.

At ELP, Communications Strategist & Writers help ensure the attendee experience starts before the event and continues through every communication touchpoint. They bring structure to the message, clarity to the content, and consistency to the overall communication journey. For a prospect, that means the program is supported by someone who can turn communication into part of the experience rather than just a series of updates.

Success for this role means the communication framework is clear, the content is aligned with the program goals, and the audience receives messaging that feels purposeful and easy to understand. 

It also means attendees stay engaged and informed across the program journey. When the role is done well, communication feels seamless, strategic, and on brand.

Question: What does a Communications Strategist & Writer do at ELP?
Answer: A Communications Strategist & Writer designs the attendee communication journey, creates the content framework, and writes the communication pieces needed for the program. 

Question: When would I need this role?
Answer: You would need this role when your team lacks the capacity or specialization to manage communications internally, or when the program requires strategic messaging support. 

Question: How is this role different from a communications Manager?
Answer: The Communications Strategist & Writer focuses on strategy and content creation, while a Comms Manager may oversee broader communications coordination and delivery. 

Question: What experience should this role have?
Answer: ELP recommends 7+ years of experience, with added value from journalism, public relations, speech writing, or similar communications backgrounds. 

Question: What qualities matter most in this role?
Answer: The most important qualities are strong writing, clear verbal communication, cultural sensitivity, strategic thinking, and the ability to adapt content for different audiences and platforms. 

If your program needs strategic communication planning, attendee journey design, or high-quality written content, ELP’s Communications Strategist & Writers can help shape the message from start to finish. They bring the structure and clarity needed to support stronger attendee engagement. 

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