The Secret Of Storytelling

The story changed, so did we

We’ve sharpened our story to reflect the changing needs of events and our clients.
E.L. Productions has always adapted to shifting conditions – and we continue to remain agile and flexible for our clients and our industry.

A brand is not just a visual identity (of course, that is one component). There is a larger story to a brand – it’s a promise. And that’s why we’ve made some upgrades.

The world is changing, and with it, audience expectations are changing too

The world has been shifting quickly. The gravitas of events has become far more important over the course of the pandemic. Virtual events call for higher production value and more sophistication to keep attendees engaged. The why, the how, and the form in which we meet have all evolved. We can all agree that today, a 60-minute presentation feels foreign and outdated.

And so, ELP changed with the world – and we did our research along the way

When the inevitable changes became apparent, we chose to move forward with purpose and examine how we could change, too. We began to actively do our research. We interviewed our clients and reviewed our findings internally. By taking a closer look at what our clients were truly looking for, we’ve expanded what we can offer in this new and changing world. As a result, we’ve expanded our understanding of what we can do as an agency – more importantly how we can help.

Our story now? Produce greatness.

Our research has led us to a key learning – the importance of empowerment. Particularly during what often feels like uncertain times. This empowerment needs to be present in our clients’ minds throughout the entire production experience and have deeper meaning. The focus needs to go well-beyond simply saying you are great by addressing and understanding how you are great.

With that at our core, we look at the event as an entire experience – what are the goals and objectives. How we tell the story and its ability to impact audience engagement are always top of mind.

• Set design and décor installation
• Stage and production management
• Technical direction and management
• Third party (AV) management
• Experiential execution