What is an event?

What is an event?

COVID-19 has forced us to ask some pretty fundamental questions.

If you’ve spent any time putting together a virtual/online/digital event over the past few months, one thing has become very apparent.

This isn’t the same as a live event.

When I say that, I don’t only mean that the logistics are different, or that the engagement models need a rethink. I mean that the concept of what an event is, how it can make an impact, and what it can unlock is different.

It’s caused us to ask the most basic question – “In an online world, what is an event?” Is it a single thing? Is it more effective as a campaign? What inspires an audience online? How do you embed learning in a way that causes real behaviour change?

I like asking these questions – because it’s helping us reimagine how we create tangible, measurable connections that make a real difference with audiences.

Whether you’re a planner, an executive, or an agency, this marks the time to ask the simplest, most basic questions. The answers you get will surprise you, and may just revolutionize an entire industry.

– EL